Aam Aadmi Party, the ruling political party of Delhi, launched on 26 November 2012 came into existence following differences between the activists Arvind Kejriwal and Anna Hazare regarding whether or not to politicize the popular India against corruption movement that had been demanding a Jan Lokpal Bill since 2011.

AAP believes in a Tele Door-to-Door Campaign that is meant for those AAP supporters who cannot campaign on the ground. Recently, AAP government in Delhi introduced Lokpal bill in assembly. The draft law was cleared by the cabinet on the first day of the winter session of the Delhi legislative assembly.

AAP introduces new strategies for promoting the campaign. AAP has conceptualized of ‘Gully Prabhari’, that is a person is in-charge of a street. A person is allotted a street when he/she has to conduct the campaign. Every volunteer has been given the responsibility supervise 25 houses per neighbourhood in an attempt to win their support. The other strategy was by placing posters on Delhi autos. The AAP posters should be felt in every corner of the city without paying a penny. This overwhelmed the auto drivers and henceforth questionnaires would be given to the passengers to help the party get feedbacks on desired issues. As distributions of posters and pamphlets have been banned in Delhi Metros, the party has come up with the initiative of distributing visiting cards carrying simple messages.

Another brilliant strategy is that the party has created a team that is more popular amongst youngsters, called ‘Play for Change’ who will visit various places. Their team will all of a sudden appear in a crowded corner and enact a small play sending political messages and ask people to vote.

A different way of cost cutting affair is to manually hold the banners instead of putting it on the flyovers. The moving traffic down below gets the feel of banners being hung up whereas the fact is that they are held up by volunteers. This is again very effective on traffic crossings too. The Party is still in the process of formalizing a few more such low-cost innovations and tricks to make elections more creative and fun. Money can buy workers but it can’t make them committed volunteers.

AAP’s success lies in the vibrant but young minds that are willing to tread an extra mile in the pursuit to change a corrupt system.